As nonprofits and social enterprises welcome an increasingly diverse group of individuals (staff, volunteers and clients) into their organizations, the way they communicate is crucial. The words and images you use in your communications directly influences whether your organization is perceived as diverse and inclusive. Join Marika from Bluepoint Public Relations and learn how to level up your Inclusivity, Diversity, Equity, and Accessibility (IDEA) practices through the use of Inclusive Communications.
In her business focused on inclusive communications, Marika often has conversations with clients about how to make their communications more inclusive or have new clients connect with them looking to be more inclusive in their communications. This event will offer a safe space to learn how to approach inclusive communications if you are new to communications, want to expand your knowledge, or are ready to approach inclusive communications on your social media platforms.
Learning objectives for the session include:
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Ways to build more meaningful relationships with equity-seeking audiences online
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How to make your social media more accessible
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What is trauma-informed communications and why it matters
WHO SHOULD ATTEND: Marketing and communications professionals, including board members, volunteers, CEOs/EDs and anyone who is interested to learn more about inclusive communications
ADDITIONAL INVESTMENT INFORMATION:
Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.
Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.
ABOUT THE PRESENTER:
Marika is a passionate storyteller who honed her communication skills over 15 years in Front-line Social Services before launching Bluepoint Public Relations in 2020. Using these skills to advocate for her clients and working on a national Sixties Scoop awareness campaign helped form the foundation of Bluepoint PR as a social enterprise committed to equity and inclusive, trauma-informed communications.
Marika is bilingual and obtained an Honours B.A. from the University of Windsor and a Post Graduate Diploma in Public Relations from the University of Victoria. As the parent of a child with a communication disorder and communication-based learning disability she has an intense interest in ensuring communications products are inclusive of all people and abilities.
About Bluepoint Public Relations:
Bluepoint Public Relations a full-service, bilingual, PR and Strategic Communications firm located in Southwestern Ontario. Our business is built on a commitment to equity and inclusive communications, giving back to the community, and breaking down historical barriers to service. We strive to approach our work using a decolonized, trauma-informed lens and change the way folks are used to hearing stories.
Our goal is to build meaningful, long-lasting relationships between you and your audiences.
Thank you to our 2023 Learning & Development Sponsors:
Western Continuing Studies and Fanshawe Employment and Student Entrepreneurial Services/Corporate Training Solutions
