In today's complex and rapidly changing world, community impact organizations face numerous challenges that can potentially disrupt their operations, tarnish their reputations, and impact their ability to pursue their missions. A well-prepared crisis communications strategy is crucial for nonprofits to navigate difficult situations, maintain community trust, and emerge stronger.
"Effective Crisis Communications for Nonprofits" is an interactive and comprehensive workshop designed to equip nonprofit professionals with the necessary skills and knowledge to effectively manage crises and communicate with key partners during challenging times. This workshop will provide you with practical insights, strategies, and tools to handle various crisis scenarios with confidence.
Join us to gain the essential tools and knowledge to effectively manage crises, safeguard your nonprofit's reputation, and emerge as a trusted and resilient organization in times of adversity.
Workshop Objectives:
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Understand the importance of crisis communication for nonprofits: Explore the unique challenges faced by nonprofits during crises and the critical role communication plays in mitigating their impact.
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Identify potential crises and risks: Learn how to proactively identify and assess potential crises specific to nonprofit organizations, including financial challenges, reputational threats, legal issues, and emergencies.
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Develop a crisis communications plan: Understand the key components of an effective crisis communications plan, including crisis team formation, roles and responsibilities, messaging frameworks, and communication channels.
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Craft clear and consistent messaging: Learn how to develop concise, accurate, and transparent messages that resonate with different audiences, including donors, volunteers, staff, and the broader community.
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Manage media and public relations: Explore strategies for engaging with media outlets, handling media inquiries, and building positive relationships with journalists during crises.
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Utilize digital platforms and social media: Understand the power of digital platforms and social media in crisis communications, and learn best practices for leveraging these channels to disseminate timely information and address concerns.
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Engage and reassure partners: Discover effective techniques for managing audience expectations, addressing concerns, and building trust with diverse audiences, including donors, board members, beneficiaries, and volunteers.
Who Should Attend:
This workshop is designed for nonprofit professionals involved in communications, public relations, marketing, and executive leadership, and for board members seeking to enhance their crisis communication preparedness. It is also beneficial for individuals responsible for managing organizational reputation and maintaining partner relationships.
Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.
Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.
ABOUT THE PRESENTER:
Marika Sylvain Groendyk is a passionate storyteller who honed her communication skills over 15 years in front-line social services before launching Bluepoint Public Relations in 2020. Using these skills to advocate for her clients and working on a national Sixties Scoop awareness campaign helped form the foundation of Bluepoint PR as a social enterprise committed to equity and to inclusive, trauma-informed communications.
Marika is bilingual and obtained an Honours B.A. from the University of Windsor and a Post Graduate Diploma in Public Relations from the University of Victoria. As the parent of a child with a communication disorder and communication-based learning disability, she has an intense interest in ensuring communications products are inclusive of all people and abilities.
About Bluepoint Public Relations:
Bluepoint Public Relations is a full-service, bilingual, PR and Strategic Communications firm located in Southwestern Ontario. Our business is built on a commitment to equity and inclusive communications, giving back to the community, and breaking down historical barriers to service. We strive to approach our work using a decolonized, trauma-informed lens and change the way folks are used to hearing stories.
Our goal is to build meaningful, long-lasting relationships between you and your audiences.
Thank you to our 2023 Learning & Development Sponsors:
Western Continuing Studies and Fanshawe Employment and Student Entrepreneurial Services/Corporate Training Solutions
