As a nonprofit fundraiser, you know the value of individual donations and grants, but another source of sustainable revenue to consider is corporate partnership.The right corporate partnership can have a massive impact on your organization. In addition to providing another source of revenue, a company’s participation in your fundraising campaigns, events and programming connects your work to their supporters and customers, gaining you new exposure and powerful brand association.
Corporations are seeking new and innovative ways to engage with community partners in a post-pandemic world. Traditional sponsorship activities are being reimagined with creative and engaging partnership opportunities that are mutually beneficial to the corporate partner and the nonprofit.
Participants will be exposed to concepts and approaches for developing corporate partnership opportunities, packaging those opportunities and securing commitments to support your programs, events, and initiatives. We’ll discuss everything you need to understand the most appropriate type of corporate partnerships for your organizations and what it takes to find and secure an effective relationship — no matter the size of your team.
Learning objectives:
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Understand the sponsorship process – from sponsorship identification, to servicing and cultivating relationships
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Review the elements that go into an effective corporate sponsorship/partnership proposal
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Corporate sponsorship best practices your organization can leverage to secure the best partnership suited to your cause
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Common assumptions, benefits and risks that these relationships carry
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Understanding how to identify the right sponsor for the right opportunity
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Facilitate and stimulate creative thinking around new and non-traditional sponsorship opportunities specific to your organization
LEVEL: Intermediate
TARGET AUDIENCE: Fundraising professionals, Executive Directors, board members and anyone interested to learn or improve their fundraising skills
As part of the learning, a panel of Corporate Partners will offer their insights and answer your questions about how best to engage corporate partners.
Panel Includes:
- Cara O'Ray, Community Banking Associate, TD
- Jennifer Nikolevski, Regional Manager, Corporate Citizenship & Social Impact, Southwestern Ontario, RBC
- Carolina Triana, Brand Specialist, Libro Credit Union
Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.
Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.
ABOUT THE PRESENTERS:
Lindsay McDermott
Resource Development Manager, Pillar Nonprofit Network
Lindsay is an accomplished fundraising professional with over 15 years experience aligning passion with purpose for nonprofit organizations in London, Toronto and across Canada. Through strategic partnership building, Lindsay has supported and developed transformational philanthropic projects that have created sustainable impact for the communities she serves. As Resource Development Manager at Pillar Nonprofit Network, Lindsay thrives in the collaborative and innovative role she plays and is inspired by the work that happens when sectors and communities come together for social impact. Lindsay holds an honours BA in Sociology from the University of Guelph and a Fundraising & Volunteer Management Certificate from George Brown College.
Allyson Renwick
Network Engagement Coordinator, Pillar Nonprofit Network
Ally Renwick is passionate about network collaboration, stakeholder engagement, and helping people find their place in the community. Ally has experience in developing actionable and tactical campaign plans to execute resource development goals and enjoys engaging with members, donors, and sponsors to learn how she can support the good work they are doing in the community. Ally holds a BA in Sociology from Western University and has recently graduated from Western Continuing Studies with a diploma in Not-for-Profit Management.
Thank you to our 2022 Learning & Development Sponsors:
Western Continuing Studies and Fanshawe Employment and Student Entrepreneurial Services/Corporate Training Solutions
