As a nonprofit fundraiser, you know the value of individual donations and grants, but another source of sustainable revenue to consider is a corporate partnership. The right corporate partnership can have a massive impact on your organization. In addition to providing another source of revenue, a company’s participation in your fundraising campaigns, events and programming connects your work to their supporters and customers, gaining you new exposure and powerful brand association.
Corporations are seeking new and innovative ways to engage with community partners in a post-pandemic world. Traditional sponsorship activities are being reimagined with creative and engaging partnership opportunities mutually beneficial to the corporate partner and the nonprofit.
Participants will be exposed to concepts and approaches for developing corporate partnership opportunities, packaging those opportunities and securing commitments to support your programs, events, and initiatives. We’ll discuss everything you need to understand the most appropriate type of corporate partnerships for your organizations and what it takes to find and secure an effective relationship — no matter the size of your team.
Learning objectives:
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Understand the sponsorship process – from sponsorship identification to servicing and cultivating relationships
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Review the elements that go into an effective corporate sponsorship/partnership proposal
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Corporate sponsorship best practices your organization can leverage to secure the best partnership suited to your cause
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Common assumptions, benefits and risks that these relationships carry
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Understanding how to identify the right sponsor for the right opportunity
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Facilitate and stimulate creative thinking around new and non-traditional sponsorship opportunities specific to your organization
As part of the learning, a panel of Corporate Partners will offer their insights and answer your questions about how best to engage corporate partners. Panel names coming soon.
LEVEL: Intermediate
WHO SHOULD ATTEND? Fundraising professionals, Executive Directors, board members and anyone interested to learn or improve their fundraising skills
ADDITIONAL INVESTMENT INFORMATION:
Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.
Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.
ABOUT THE PRESENTERS:
Lindsay McDermott
Capital Campaign Director at Humane Society London Middlesex
Lindsay is a senior-level fundraiser with a passion for local community building, collaboration and a human-centred approach to partnerships. For over 15 years Lindsay has been supporting local, regional and national charities to reach and exceed development goals through a variety of channels including major gifts, events, strategic communications and annual campaigns.
Lindsay is currently leading a $10 million capital campaign at Humane Society London & Middlesex to construct a comprehensive new Animal Campus.
Melanie Riley
Vice President, Resource Development, Pillar Nonprofit Network
Melanie is a senior development professional with over 20 years of experience spearheading successful donor-centred plans in local, regional, provincial, and national non-profits. She is an expert strategic planner, team leader, and communicator who has delivered impressive results in revenue-raising over $30 million for worthy missions including Kids Help Phone, the YMCA of Southwestern Ontario, and Brescia University College.
Growing up in London, Melanie returned to the region several years ago to be close to her family. She is passionate about contributing to a stronger community where everyone feels they belong and is proud to champion and advocate for the worthy mission of Pillar. Melanie received a B.A. from Western University, is a founding Board Member of the Association of Fundraising Professionals London & Region Chapter, and currently serves as Treasurer.
Thank you to our 2023 Learning & Development Sponsors:
Western Continuing Studies and Fanshawe Employment and Student Entrepreneurial Services/Corporate Training Solutions
